Networking During the Holidays and Special Events Part 1

Word-of-mouth advertising as you know this is one of the oldest and most powerful forms of marketing for the value you receive back from the time invested into it. During the holiday season and special events you should make sure your follow the following four suggestions to be an effective networker so future customers can learn about your business.

1. Always have your networking tools with you. Most people who are great networkers always have their networking supplies with them. Those supplies include an information name badge, plenty of business cards, brochures about your business, a pocket sized business card holder of business professionals you refer to, and a small bottle of germ killer.

Make sure you have a professionally made name tag since they look much better than a stick on name tag. It should include your name and your business name or profession whichever one you would prefer. You should never run out of business cards while at these events.

2. Set a goal for the number of new people you want to meet at the events. Some people go to these events with only one goal in mind- what time they want to leave? Your goal should be set for the number of contacts you make or the number of business cards you receive. Don’t leave the event until you meet your goal.

You need to be realistic. If you are having a bad day set a lower goal than you have on the days when you are having a great day. With either case, set a reachable goal based on the attendance and the type of group you are attending.

3. Act like a host and not a guest of the event. You should pretend it is your party you are attending. You should stand near the main door to meet the people and then introduce them around the event. If you can volunteer to be an ambassador or greater at the events you attend or are a member. This will help you gain more valuable networking skills and get great exposure at the same time.

Networking can be a 24/7 activity if done correctly. Don’t limit your to networking just at receptions you attend. You can network anywhere.

4. Listen then ask the 5 W questions- Who, What, When, Where, & Why. A great networker has two ears and one mouth and they use them proportionally. You should show a genuine interest in the other persons business or products. You should find out as much as you can about their business by asking the 5 W questions. He answers they give you will give you a better grasp on their business and how you can work with them in the future. This also gives you a better definition on what other networking events you can invite them to in the future and how to refer them to other businesses.

Come back for the next set of suggestions to improve your networking during the holidays and other special events.

As always if you have any questions or comments please email me at rondazaragoza@gmail.com. I will try and reply to your question within 24-48 hours of receipt.