Are you Networking your Clients?

When we are out and about looking for new business we are usually networking with other business people in the community you need to make sure you build a very good relationship with them ahead of time. Some business owners really dread this type of marketing for their business. They would rather spend the money on print advertising or even pay through the nose for media advertising. Some people really think of this as work.

I think of it as net enjoy. You might say wow you are twisted!!. I laugh and say yes I am at different times of the year especially during tax season when sleep is an option. I am the type of person who likes to have everything set and organized but when it comes to networking to build my sales force and customers. I take my time to get to know the business owners to make sure I want to work with them and that we are a good fit for each other. I interview them just as if they were coming to work for me. I make sure they are not the type of a business that will want me to push it to the limit to where my ethics and license may be put on the line. If I ask them questions about some aspect of their business or personal life and they squirm with the answers then they might actually not be the right client for me and my business.

You might ask why do you spend the time interviewing them? Well I do this because during this process of networking I actual enjoy this time to start to build that relationship. I will be sure that once I perform an accounting or tax service for them that they will be on my sales team whether they know it or not. They will be so impressed with the service I give them that they want to give me a referral based on my relationship with them not just because of my ethics and integrity.

This process I start with them is based on Business Network International (BNI) VCP process in order to grow your business clients. I totally agree with this process and have built my business to 95 % of my business clients based on this networking technique. If you are ever in the State of NM and would like to visit with me please email I and we can schedule a time to chat.

As always if you have any questions or comments please email me at rondazaragoza@gmail.com. I will try and reply to your question within 24-48 hours of receipt.