Steps to Be Effective in Networking Groups Part 2

Alright you came back for some more about word-of-mouth advertising. As you know this is one of the oldest and most powerful forms of marketing for the value you receive back from the time invested into it. In my opinion this is the best way to spend your hard earned dollars to advertise your business products and services.

Make sure you are organized and thoughtful about it as you are about other types of advertising and marketing you can do also. Here are the other 5 ways to be effective in networking groups.

1. When attending a business mixer, act like a host, not a guest. You are wasting your time at networking mixers if you stand around visiting with coworkers or others whom you already know rather than meeting new contacts and introducing them around. These networking meetings offer a great way to increase your visibility! The more visible you are the more your contacts will start to consider you a connector and contacting you about anything they may have a need for in their business and personal life. You can ask to be the ambassador or visitor host in the organizations to which you belong this will ensure you meet as many people as possible.

2. Invest time in developing a 60-second message about your business that explains what you do. Try to think of a Memory Hook — a brief, ear-catching phrase that so vividly describes what you do; this will help people will be able to visualize it in their mind. For example, my business name is Eagle Eye Accounting and my memory hook is “Keeping an Eye on Your Business Needs.” I also have a picture of an eagle that I had taken a picture of when I was stationed in Alaska where you can see the prominent eye on the card. When you meet new contacts, use your Memory Hook. Chances are this will help them remember you and what you do.

3. Connect with people outside of business meetings whenever possible. Drop notes, letters and articles that might be of interest to them in the mail. Call to check in with them or invite them to events you may be attending that might be of interest.

4. Monitor the referrals you give and receive. This tells you how often you are giving referrals and to whom. I use a excel tracking sheet I have set up to see what I have done and in the comments area I add additional information. Having this information helps you focus on helping people who have helped you in the past. The best way to receive a referral is to give twice as many as you want to receive. It sets up the reality of the “two-way street” nature of word-of-mouth marketing.

5. If you have the opportunity to distribute your materials to clients or at networking meetings, do it. Always bring brochures, newsletters and other information about your company and your products and services. Try to have your links listed on them to your company website (no brainer), Facebook, twitter, linked in and any other social media site that you may belong to. The more people can see, touch and hear things about your product and services, they’ll be more likely to use you or refer you to others.

You are potentially linked to an every expanding network that is way beyond your own location. If you could implement only two of the tactics above, you will receive benefits from that network. Next I will discuss how to networking during the holidays.

As always if you have any questions or comments please email me at rondazaragoza@gmail.com. I will try and reply to your question within 24-48 hours of receipt.